Narrative

About Narrative

We give B2Bs a story they've earned.

Narrative is a B2B branding consultancy founded in 2010. We work with companies across core industries including manufacturing, semiconductors, enterprise technology, marine engineering, materials science, government and public sector, and banking and finance.

Our clients are rarely the loudest brands in a market, but they are often the most important ones. Our job is to tell the stories that explain what they do and the ambitions they carry.

Studio team photograph

What we believe

Our work matters. How we do it matters more.

01

True value

Businesses do not succeed with shortcuts. We invest deeply in every project and deliver work that looks good and moves the business forward.

02

Equal and open

We believe in potential. We treat people, partners and the environment with transparency and respect, and we stay open to learning when we get something wrong.

03

Flexible modularity

We work with systems and processes, but not with rigidity. Whether it is remote work or adaptive roles, we are always evolving.

04

Deep interest

We pair hard work with real curiosity and passion for the things we build.

The people

A small seasoned team. The people in the pitch are the people doing the work.

Rohit profile image

Rohit

Founder & Principal
Rohit profile image

Rohit

Founder & Principal

Rohit founded Narrative in 2010 with a simple belief: technical businesses deserve stories as serious as their engineering. Over sixteen years he has led brand programmes for manufacturing, semiconductor and enterprise technology clients across Asia, and still sits in on every strategy workshop personally.
Prativindya profile image

Prativindya

Partner & Strategy Lead
Prativindya profile image

Prativindya

Partner & Strategy Lead

Prativindya leads strategy at Narrative, translating technical depth into positioning that holds up in a boardroom and on a factory floor. They have run brand architecture and naming programmes across industrial, government and technology sectors.
Sucharita profile image

Sucharita

Director of Client Relations
Sucharita profile image

Sucharita

Director of Client Relations

Sucharita is the first and most consistent point of contact for Narrative's clients, making sure every engagement runs on clear timelines and clearer communication from kickoff to delivery.
Abhilash profile image

Abhilash

Creative Director
Abhilash profile image

Abhilash

Creative Director

Abhilash leads creative direction at Narrative, shaping the visual systems that carry a brand's strategy into everything from a logo mark to a trade-show booth.
Indraja profile image

Indraja

Design Lead
Indraja profile image

Indraja

Design Lead

Indraja leads design execution at Narrative, turning strategy and creative direction into the guidelines, templates and collateral that teams actually use day to day.
Aditi profile image

Aditi

Copywriter
Aditi profile image

Aditi

Copywriter

Aditi writes the words that carry Narrative's brand strategies — from positioning statements to the case studies and journal pieces on this site.

Advisors

Industry leaders who stress-test our thinking and open doors our clients need opened.

Alok Ohrie profile image

Alok Ohrie

Advisor | Former President & Managing Director, Dell Technologies India

Three and a half decades building technology businesses in India, including twelve years leading Dell Technologies India.

Alok Ohrie profile image

Alok Ohrie

Advisor | Former President & Managing Director, Dell Technologies India

Alok Ohrie has spent more than 35 years in India’s IT and IT-enabled services industry. From 2013 to 2025 he led Dell Technologies India as President and Managing Director, where he steered the business from a PC company into a full technology solutions provider spanning AI-ready infrastructure, modern data centres, multi-cloud and cybersecurity. Under his leadership, Dell India grew into one of the company’s fastest-growing markets worldwide.

Before Dell, Alok led IBM’s Systems and Technology Group in India. He was also President of EMC for India and SAARC, and Vice President and Managing Director at AMD India. Earlier, he spent 13 years at IBM and four at Wipro Infotech.

Alok has chaired ASSOCHAM’s National Council of Electronics Manufacturing and served as a Super Mentor with the Government of India’s Atal Innovation Mission. He is an Independent Director on the boards of Subex and Sutlej Textiles and Industries, and is an engineering graduate of NIT Surathkal.
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Siva Ganapathi

Advisor | Vice Chairman & Managing Director, Gokaldas Exports

A turnaround leader who rebuilt one of India’s largest apparel exporters after two decades with the Aditya Birla Group.

Siva Ganapathi profile image

Siva Ganapathi

Advisor | Vice Chairman & Managing Director, Gokaldas Exports

Sivaramakrishnan (Siva) Ganapathi is Vice Chairman and Managing Director of Gokaldas Exports, one of India’s largest apparel manufacturers and exporters. Since taking charge in 2017, he has led one of Indian manufacturing’s most closely watched turnarounds. He took a struggling company and made it a preferred partner for global apparel brands. Today Gokaldas employs more than 54,000 people across 30+ production units and exports to over 50 countries.

Before Gokaldas, Siva spent 21 years with the Aditya Birla Group, most recently as Chief Operating Officer of Idea Cellular, where he drove growth and market share in one of India’s most competitive industries. He began his career as a design engineer and went on to work with Uhde, DSP Merrill Lynch and ICICI.

Siva holds a degree in Mechanical Engineering from NIT and a postgraduate degree in management from IIM Bangalore.
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Brajesh Singh

Group CEO, Dinesh Engineers Limited (DEPL) | Independent Director, Gaudium IVF

Three decades of leadership across telecom, infrastructure, and energy enterprises in India.

Brajesh Singh profile image

Brajesh Singh

Group CEO, Dinesh Engineers Limited (DEPL) | Independent Director, Gaudium IVF

Brajesh Singh currently serves as Group CEO at Dinesh Engineers Limited (DEPL), where he drives the company's growth as a modern digital infrastructure partner for Data Centers, Telcos, and ISPs pan-India. Alongside his executive role, he serves as an Independent Director at Gaudium IVF.

With 30 years of cross-sector leadership experience, Brajesh previously served as President at Arthur D. Little. His career also features senior executive roles across major conglomerates, including Essel Utilities, Torrent Gas, American Tower, Tata Communications, and Airtel.

Brajesh holds a PGCBM from XLRI Jamshedpur and a Bachelor's Degree in Business/Managerial Economics from Bundelkhand University.

Want to join Narrative?

We hire strategists, copywriters, and designers who are genuinely curious about how serious B2Bs work. If a tour of shop floors or research labs sounds like a good day, we should talk.

prati@narrative.asia Open: Senior Strategist · Design Lead

Let's make your B2B impossible to overlook.

Drop us a message. We will get in touch with you within 24 hours

sucharita@narrative.asia +91 9632033227
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